Dan Halliday

Digital Design & Engineering

About Me

I’m a designer and software engineer with over ten years’ experience. Below is a small selection of my work — for more projects and information feel free to connect on LinkedIn, or take a look at my Dribbble and GitHub profiles.

If you want my help on a project, or just want to say hello, email is the best way to get hold of me.

Projects

Soundry Co.

Complete Brand Identity

Description

Soundry Co. make bespoke audio software. To set the company apart from competitors and to reflect its focus on whole-product design and user experience, I created a bright and bold visual identity underpinned by Suitcase Type Foundry's Nudista — the perfect match for a modern engineering outfit.

An array of brand artwork pieces gives context to the simple mono combination mark, and luxury die-cut letterpress business cards show that quality is the company’s primary focus.

Images

Earsoft Audio

App Design & Coding

Description

I designed and built a unique audio player app for Earsoft that tailors sound to the listener’s environment and mood. The visuals are based around clean typography and strong iconography, and the two-tone colour scheme is algorithmically generated based on a hue chosen by the user.

The implementation had to be very low level to ensure good battery life while listening, so I wrote a C library to do the audio processing, and connected it using iOS’s AudioUnit API and Android’s NDK for playback.

Images

Cantare Ladies’ Choir

Logo & Colour Guide

Description

Cantare needed a strong, bold logo to use on everything from posters and concert programmes to bags and embroidered coats. They already had a strong black and pink colour scheme, so I worked with the group on a combination mark that would tie their brand together.

After several prototypes and lots of feedback, we settled on a treble clef mark shaped to depict a young woman. FF Schmalhans was a natural fit for the lettering — the tall, angled characters are intended to mimic the proud, singing women.

Images

A Happy Couple

Wedding Stationery Pack

Description

The couple wanted a modern, elegant stationery pack, with a few extras such as a map for the day and a list of local attractions for guests to browse.

I decided on mostly black and white detail with some dark red to highlight key items. To fulfil the stylistic brief I chose Futura for labels and Minion for prose, matching each face's character by drawing diagrams with bold lines and dividing text with thin ones.

Images

Hire Me

Contact

I’d love to design or engineer your next project! Send a short message to hi@danhalliday.com and tell me a little about what you want to do. I’ll let you know if looks like a good fit for my skill set, and we can discuss timescales and rates from there.

Skills

Programming

C
C++
Objective-C
Java
Swift
JavaScript & TypeScript
Node.js
HTML
SQL
Bash
Linux
CSS & Sass
Mongo
NDK
OpenGL
Git
Angular 2
Web Components
AWS & Devops
Agile

Design

User Experience
Logos
Typesetting
Diagramming
Photography
Brand Identity
Responsive
Mobile
Apps

Psst! Here's a little side-project I’m working on from time to time. It's called Web Workshop.